JETTIZEN
backpack + luggage = ultimate travel companion for business travelers
40 initial brainstorm sketches (20 each partner)
top 6 concepts
chosen direction: modular backpack for the individual traveler






Business travel, especially short few-day trips, is becoming more popular in recent years and continues to climb. As one only needs their work essentials and short 1-2 day packing items, we’ve decided to make their packing and travel experience easier. Instead of having to choose between a backpack and bringing an extra rolly or duffel, Jettizen attaches both for durable and convenient transportation. When the business meeting is a go, quickly release and leave the luggage in the hotel as you take the backpack with your work essentials!
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