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JETTIZEN

backpack + luggage = ultimate travel companion for business travelers

 
 

 
 
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40 initial brainstorm sketches (20 each partner)

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top 6 concepts

 
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chosen direction: modular backpack for the individual traveler

 
 
 

 
 

Business travel, especially short few-day trips, is becoming more popular in recent years and continues to climb. As one only needs their work essentials and short 1-2 day packing items, we’ve decided to make their packing and travel experience easier. Instead of having to choose between a backpack and bringing an extra rolly or duffel, Jettizen attaches both for durable and convenient transportation. When the business meeting is a go, quickly release and leave the luggage in the hotel as you take the backpack with your work essentials!

 
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for full process book, click here